“How is your organisation introducing innovative products or services that truly uncover consumer needs and drive loyalty and engagement?”
“What role should marketing play in influencing product or service innovation and design?”
Please share some thoughts – in about 120 words – in the discussion box below.
Alternatively, we would like to try some short vox-pops to bring some of the comments to life. If you would like to record your views in a 30-second video, please contact Kate Taylor.
The comments received by Friday 31 March will be considered for an Argent-style article, distributed to all Members via email and published on our website in the Knowledge Centre.
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References
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